Why Supply Chain Visibility is a CFO Imperative in 2025

72% of surveyed CFOs anticipated the North American economy would improve this year, according to Deloitte’s fourth quarter North American CFO Signals Survey. This positive outlook translated into an increased appetite for risk taking, with 67% of CFOs believing it was a good time to take greater strategic risks. However, as geopolitical tensions continue to grow, that optimism is slowly waning with 57% of CFOs citing economic policy as a top factor impacting short-term strategy changes, according to a recent survey by PwC.  

For CFOs, navigating a volatile economic landscape means balancing an optimistic growth agenda, requiring deep visibility in global supply chains, where hidden risks can quietly erode margins, stall operations and damage reputation.  

The Driving Force Behind Business Stability and Growth 

For decades, the supply chain has been viewed as a cost center or a purely operational concern. However, in recent years, we’ve seen that the supply chain is the backbone of stability and growth potential. Every tariff imposed, every shipment delayed, and every supplier disruption directly impacts the bottom line. This is especially true in a  geopolitically charged environment, which Deloitte found was a top concern for nearly half (46%) of CFOs. 

And yet, despite this uncertainty, optimism persists: 59% of CFOs said they are significantly or somewhat more confident in their organizations’ financial prospects for the year ahead, with many projecting 10.8% revenue growth and 7.6% earnings growth in 2025. These targets rest on an understanding of where bottlenecks, concentration risks and capacity constraints could surface. Without a line of sight into the full supply chain, financial forecasts risk becoming detached from operational reality.  

CFOs continue to seek opportunities for increased capital and market expansion, but without deep insights into their supply chains, these opportunities often carry immense hidden risk.

As of July 2025, over 250,000 companies in the US show a high or moderate financial risk rating, according to interos.ai data. Exposing financial threats lurking in extended supply chains is vital to manage enterprise risk 

Growth Without Blindspots: Why Supply Chain Insight is a CFO Mandate 

Enterprise risk management (ERM) continues to rise on the CFO agenda, driven not just by economic and geopolitical risks (cited by 56% and 46% of CFOs respectively), but also by cyber threats, regulatory shifts and talent shortages. Risk is no longer siloed, it’s felt across functions.  

A modern ERM strategy starts with visibility. This means seeing beyond the balance sheet and into the operational core of the business, its supply chains. By embedding AI-powered analytics and insights, CFOs can get a holistic view into their vulnerabilities, assess potential financial impacts and make more informed decisions. 

According to interos.ai data, the number of companies showcasing moderate to high financial risk postures has grown by 4x over 2 years in the US. 

Empowering CFOs with Real-Time Foresight 

For today’s finance leaders, it’s no longer an option to simply wait and react. They are increasingly recognizing that real-time comprehensive data is their most powerful tool for navigating today’s constantly shifting economic landscape. Yet, 51% of CFOs cite technology deployment as a top internal concern, on par with agility and resilience. If CFOs plan to truly transform their organization, they must invest in advanced solutions that provide instant insights into the global supply chain.  

Modern platforms like interos.ai offer real-time, multi-tier visibility into supply chains. With this intelligence, CFOs can: 

  • Anticipate and model the financial impact of tariff changes, supplier disruptions or geopolitical shocks
  • Adjust sourcing strategies and inventory decisions as soon as issues arise
  • Monitor supplier health and ESG factors to align with regulatory standards
  • Avoid hidden concentration risks that could destabilize production (and ultimately revenue) 

A single supplier’s financial distress or a new trade restriction can create cascading delays and challenges. A CFO equipped with dynamic supply chain data in a centralized view can quickly assess exposure, reroute plans and maintain business continuity. 

The Path to Proactive Financial Leadership 

For CFOs, supply chain insights are no longer just a nice to have. It’s a foundational capability for finance leaders. As Deloitte research shows, enterprise-wide risk mitigation, digital transformation, and ambitious growth projections are top of mind for CFOs across industries. However, achieving these objectives in today’s unpredictable global environment requires strategic, proactive management across every tier of the supply chain.  

By leveraging AI-powered risk intelligence, CFOs who partner with interos.ai gain real-time, multi-tier supply chain visibility to easily identify and quantify risks before they become boardroom problems. 

In 2025 and beyond, resilient growth will belong to organizations that see risk early and act even faster.  

Stop guessing and start knowing with interos.ai. Learn how by booking a demo today. 

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Blog Test – Scheduled post

2020 was a global inflection point for supply chains – and so much more. Economic nationalism, a splintering internet, and geopolitical tensions were simmering long before 2020, but were accelerated by the pandemic. The global shock also deepened the growing global divide between authoritarian and democratic ideologies around technology, expediting the emergence of distinct

Blog Test – Push to Live-Test

2020 was a global inflection point for supply chains – and so much more. Economic nationalism, a splintering internet, and geopolitical tensions were simmering long before 2020, but were accelerated by the pandemic. The global shock also deepened the growing global divide between authoritarian and democratic ideologies around technology, expediting the emergence of distinct technospheres of influence. Driven by geopolitical shifts and the rapid evolution of emerging technologies, these tectonic shifts are already reshaping and redefining global supply chains. At last week’s RSA, I had the opportunity to discuss these global shifts and what forward-leaning companies should consider when seeking “Supply Chain Resilience in a Time to Techtonic Geopolitical Shifts”.

In addition to the horrific human toll, the COVID-19 pandemic punctuated the global order between Before Times and the post-pandemic era.

A Tale of Two Techno-Ideologies

The Chinese model of digital authoritarianism has spread aggressively. The model leverages technology to surveil, repress, and manipulate domestic and foreign populations. The tools and tactics inherent in this techno-ideology increasingly wreak havoc on both citizens and supply chains. With the steady beat of digital supply chain attacks, internet shutdowns, digital sovereignty stifling cross-border data flows, and government surveillance and mandates to access data, the digital authoritarian model is taking root across the globe.

A counter-weight is starting to emerge based on the aspirational visions of a secure, open, trusted, and free Internet. This nascent digital democracy model is beginning to address security and privacy through a multi-stakeholder lens and prioritizes collaboration and cooperation as well as individual data rights and protections.

Just as these distinct approaches continue to accelerate the splintering of the Internet, they are now leading to a splintering of supply chains and the technologies that undergird them. Government and private sector entities alike are increasingly reimagining supply chains based on trustworthy networks – with a specific focus on trusted suppliers and products.

Techno-spheres of Influence & Their Impact on Supply Chains

How are these divergent ideologies impacting global supply chains? There are (at least) three core areas: trade wars, regulatory shifts, and global hot spots. In each of these, geopolitics and diverging approaches to technology are changing the risk calculus and cost of doing business at home and abroad.

  • Global Trade Wars: Just as the weaponization of cyber has shifted power structures across the globe, so too is the weaponization of trade. Governments are increasingly seeking to leverage industrial policy for national interests. Weaponized cyber programs are being paired with specific industrial policies to threaten supply chains. As the IMF recently summarized, “Technology wars are becoming the new trade wars.” And these technology wars are further exacerbated by opposing perspectives on the rules and norms surrounding the use of technology.

These disputes continue to influence corporate decisions regarding reshoring, onshoring, as well as alternative suppliers especially when geographic concentration risks are considered. In recent surveys, almost a quarter of companies plan to relocate supply chains and three-quarters have enhanced their scope of existing reshoring. Tariffs and market pressures have driven many of these changes, but a shifting regulatory landscape provides additional fodder for reassessing supply chain resilience.

  • Regulatory Shifts: To offset the risks posed by digital authoritarians, democracies across the globe have begun to prohibit or restrict foreign technologies. The U.S. Departments of Commerce, Treasury, State, Homeland Security, and Defense have all produced an uptick in export, re-export and capital flows restrictions. As the chart below highlights, the Bureau of Industry and Security at the Department of Commerce alone has added over 350 different Chinese entities to restricted lists since 2019.

Many countries are also leveraging industrial policy, such as the patchwork of 5G restrictions within Europe as well as India and Australia. China has also implemented its own unreliable entity list which could further pose challenges for global brands. Finally, the data protection and privacy landscape provides one more layer of complexity. Many countries are crafting similar laws to the GDPR. On the other hand, some nations are creating regulations in the mold of Cambodia’s internet autarky, Kazakhstan’s digital certs, and Ecuador’s all-seeing eye. All of these policy approaches introduce localized data risks.

  • Global Hot Spots: While major power competition dominates national security discourse, global supply chains are also impacted by a rise in instability. Cyber and emerging technologies have introduced asymmetric power, wherein small countries can have an oversized impact due to the minimal resources and diminished price required to harness offensive cyber or emerging technologies. North Korea, Russia, and Iran are the usual suspects when considering the asymmetric nature of power, especially when considering the reach of campaigns such as SolarWinds or Iranian and North Korean campaigns against the financial industry.

Similar capabilities are now available across the globe and further exacerbate instability and unrest. For instance, Vietnam and Lebanon both have advanced persistent threat groups (APTs) linked to global campaigns. Meanwhile, localized conflicts between Armenia and Azerbaijan, Western Sahara and Morocco as well as the Tigray region have integrated foreign-made drones and disrupted energy markets, trade routes, and manufacturing supply chains, respectively.

Building Operational Resilience Amidst Techtonic Shifts

What can be done to build resilience under these dynamic conditions? First, a collective security approach is essential. As a Wall Street Journal logistic report noted, “A substantial investment in securing customer data at one company can easily be undermined by a supplier with weak financial incentives for safeguards.” Second, in preparing for the ‘new normal,’ avoid the inherent inclination to prepare for yesterday’s risks and disruptions. This is not simply a new Cold War or the end of globalization, but rather a new order that includes risks new and old. Finally, gaining visibility across your entire supply chain ecosystem – as well as the data that flows through it – is paramount. Data and privacy risks are increasingly localized, and borders do exist on the internet.

Of course, these ongoing global shifts introduce a range of challenges. Decoupling and reshoring are expensive and costly, but it is important to keep in mind that it is not an all-or-nothing approach: We must prioritize based on criticality and dependencies. Keeping up with the regulatory shifts is also increasingly difficult, especially since some of these changes may occur below the radar if you don’t have a way to track them. And of course, mental models are hard to shift. It’s easier to assume the new normal will look like it did in Before Times, but that could leave organizations ill-prepared for tomorrow’s disruptions.

Despite these challenges, there are also significant opportunities. Resilience can be a competitive advantage. Preparations now for the range of disruptions will pay off down the road. Collective security and collaboration can further strengthen resilience and help lead to more trustworthy and reliable networks. Finally, technology can help overcome blind spots and provide greater visibility and insights into the range of current and potential future disruptions.

Now is the time to either shape the future or be shaped by it. Based on the fascinating interactive Q&A session at RSA, there seems to be growing interest in these shifts and desire to do the hard work of building more resilient supply chains. Now it is on us to avoid a collective failure of imagination and reimagine supply chain resilience on par with these tectonic shifts.